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	<title>IM Newsdesk &#187; News</title>
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	<link>http://imnewsdesk.com</link>
	<description>Bringing You The Latest Internet Marketing News</description>
	<lastBuildDate>Thu, 26 Nov 2009 12:43:33 +0000</lastBuildDate>
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		<title>Incompetent Accountant On Their Bike?</title>
		<link>http://imnewsdesk.com/news/incompetent-accountant-on-their-bike/</link>
		<comments>http://imnewsdesk.com/news/incompetent-accountant-on-their-bike/#comments</comments>
		<pubDate>Thu, 26 Nov 2009 12:41:33 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Britain]]></category>
		<category><![CDATA[company]]></category>
		<category><![CDATA[Cycles]]></category>
		<category><![CDATA[fox suspension]]></category>
		<category><![CDATA[household expenses]]></category>
		<category><![CDATA[Mike Ashley]]></category>
		<category><![CDATA[muddy fox]]></category>
		<category><![CDATA[supermarket]]></category>
		<category><![CDATA[suspension bikes]]></category>
		<category><![CDATA[Tesco HQ]]></category>
		<category><![CDATA[today]]></category>
		<category><![CDATA[Universal]]></category>

		<guid isPermaLink="false">http://imnewsdesk.com/?p=191</guid>
		<description><![CDATA[There are sure to be some very red faces at Tesco HQ today, after it was revealed that Britain’s biggest supermarket accidentally paid one of its suppliers almost £1m for six bicyles. It was reported that Universal Cycles, which is owned by Mike Ashley’s company Sports Direct, has apparently paid back most of the cash [...]]]></description>
			<content:encoded><![CDATA[<div><img class="alignleft size-full wp-image-192" title="Tesco-Logo" src="http://imnewsdesk.com/wp-content/uploads/2009/11/Tesco-Logo.jpg" alt="Tesco-Logo" width="120" height="59" />There are sure to be some very red faces at Tesco HQ today, after it was revealed that Britain’s biggest supermarket accidentally paid one of its suppliers almost £1m for six bicyles. It was reported that Universal Cycles, which is owned by Mike Ashley’s company Sports Direct, has apparently paid back most of the cash but is with holding  £120,000.</div>
<div>It also appears that Tesco is taking them to court to recover the outstanding balance to gether with interest and costs. It remains to be seen whether this will actually make it to the courtroom. But the £164,000 question is: what’s happened to the poor soul in accounts who managed to put an extra three noughts on the cheque?</div>
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<p>Tesco should have paid Universal £984 for the six Muddy Fox Suspension Bikes, which it purchased in August this year. But some poor incompetent in Tesco&#8217;s finance department managed to overpay by a factor of one thousand! We can be thankful that the individual responsible for the major cock up isn&#8217;t manning a till.. my household expenses budget couldn&#8217;t stand the extra. <img src='http://imnewsdesk.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p>The plot thickens.. although Universal have refunded most of the overpayment, it&#8217;s alledged that they have retained £120,000 to cover other oustanding debts. Unsurprisingly Tesco is disputing this and the relationship between Universal and Tesco is looking somewhat strained.</p>
<p>You have to smile at the irony when Tesco keep telling us that &#8220;Every little helps&#8221; when overpaying almost £1 million is hardly a &#8220;little&#8221; oversight.</p>
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		<title>O2 Marketing Department To Shrink</title>
		<link>http://imnewsdesk.com/news/o2-marketing-department-to-shrink/</link>
		<comments>http://imnewsdesk.com/news/o2-marketing-department-to-shrink/#comments</comments>
		<pubDate>Sun, 01 Nov 2009 17:53:46 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[A Glance-]]></category>
		<category><![CDATA[best internet marketing strategies]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Broadband]]></category>
		<category><![CDATA[broadband market]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[business internet marketing]]></category>
		<category><![CDATA[Change]]></category>
		<category><![CDATA[company]]></category>
		<category><![CDATA[contract marketing]]></category>
		<category><![CDATA[current market]]></category>
		<category><![CDATA[Dan Nedelko]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[internet marketing center]]></category>
		<category><![CDATA[internet marketing strategies]]></category>
		<category><![CDATA[Justin Verrengia]]></category>
		<category><![CDATA[Las Vegas]]></category>
		<category><![CDATA[Major Web]]></category>
		<category><![CDATA[market]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mobile network operator]]></category>
		<category><![CDATA[mobile teams]]></category>
		<category><![CDATA[NIGERIA]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[Per Click]]></category>
		<category><![CDATA[restructuring]]></category>
		<category><![CDATA[Sally Cowdry]]></category>
		<category><![CDATA[staff]]></category>
		<category><![CDATA[Tarek Chaaban]]></category>
		<category><![CDATA[UK]]></category>
		<category><![CDATA[USA]]></category>

		<guid isPermaLink="false">http://imnewsdesk.com/?p=185</guid>
		<description><![CDATA[O2 is likely to lose 10% of its marketing staff when it implements its plan to merge a number of divisions, as they seek to streamline the structure of their marketing division. O2 is also planning to purchase Be Broadband. The strong Be Broadband brand is likely to be retained to take advantage of its [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-184" title="O2-Logo" src="http://imnewsdesk.com/wp-content/uploads/2009/11/O2-Logo.jpg" alt="O2-Logo" width="208" height="208" />O2 is likely to lose 10% of its marketing staff when it implements its plan to merge a number of divisions, as they seek to streamline the structure of their marketing division.</p>
<p>O2 is also planning to purchase Be Broadband. The strong Be Broadband brand is likely to be retained to take advantage of its current market reach.</p>
<p>The marketing of the products will be brought into the SME, broadband, consumer and corporate mobile teams by way of the mobile network operator.</p>
<p>Sally Cowdry, the marketing director, said that, though O2 is gaining in the broadband market, the market is still a challenging one. Change is one of the only few constants and they have to evolve, said Cowdry. She added that they have moved into offering multi-products and that the changes that they are making are such that they will align themselves to these multi-products.</p>
<p>As far as the mobile phone part is considered, the Pay As You Go and contract marketing teams will be brought in as a single division during restructuring and, rather than focusing on the package that the customers purchase, the focus of marketing will be on particular segments of the market.</p>
<p>They have set November as the month for completing their restructuring and Cowdry said that the staff affected by the restructuring can apply for the newly created roles.</p>
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		<title>Magento Ecommerce Solution Wins Award</title>
		<link>http://imnewsdesk.com/news/magento-ecommerce-solution-wins-award/</link>
		<comments>http://imnewsdesk.com/news/magento-ecommerce-solution-wins-award/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 15:01:11 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[applications e commerce]]></category>
		<category><![CDATA[award]]></category>
		<category><![CDATA[enterprise category]]></category>
		<category><![CDATA[Magento]]></category>
		<category><![CDATA[Open]]></category>
		<category><![CDATA[open source software]]></category>
		<category><![CDATA[productive individuals]]></category>
		<category><![CDATA[Source]]></category>
		<category><![CDATA[source award]]></category>
		<category><![CDATA[year]]></category>

		<guid isPermaLink="false">http://imnewsdesk.com/?p=175</guid>
		<description><![CDATA[Magento has done it again, winning a &#8216;Best of Open Source&#8217; award for &#8216;Best of Open Source Enterprise Applications (E-Commerce)&#8217; in Infoworld&#8217;s annual BOSSIE Awards for the second year in a row! The awards recognize the best free and open source software the world has to offer to businesses, IT professionals, and productive individuals who [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-176" title="bossies-2009-ss_resize_thumb_small" src="http://imnewsdesk.com/wp-content/uploads/2009/09/bossies-2009-ss_resize_thumb_small.gif" alt="bossies-2009-ss_resize_thumb_small" width="148" height="111" />Magento has done it again, winning a &#8216;Best of Open Source&#8217; award for &#8216;Best of Open Source Enterprise Applications (E-Commerce)&#8217; in Infoworld&#8217;s annual BOSSIE Awards for the second year in a row! The awards recognize the best free and open source software the world has to offer to businesses, IT professionals, and productive individuals who rely on computers to get work done.</p>
<p>Selected by InfoWorld&#8217;s editorial and test center staff, other winners this year in the enterprise category include world class offering from vendors such as Jaspersoft, Compiere, SugarCRM and Open Source analytics engine Piwik.</p>
<p>Congratulations Magento on another great award and another successful year and thanks to all of you who made it possible!</p>
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		<title>TweetLater Changing Its Name To SocialOomph</title>
		<link>http://imnewsdesk.com/news/tweetlater-changing-its-name-to-socialoomph/</link>
		<comments>http://imnewsdesk.com/news/tweetlater-changing-its-name-to-socialoomph/#comments</comments>
		<pubDate>Fri, 28 Aug 2009 13:52:00 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[August]]></category>
		<category><![CDATA[august 31st]]></category>
		<category><![CDATA[com]]></category>
		<category><![CDATA[media solutions]]></category>
		<category><![CDATA[Name]]></category>
		<category><![CDATA[proactive]]></category>
		<category><![CDATA[productivity solutions]]></category>
		<category><![CDATA[spokesman]]></category>
		<category><![CDATA[TweetLater]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://imnewsdesk.com/?p=171</guid>
		<description><![CDATA[From Monday, August 31st, 2009, TweetLater.com will be no more and will be known as SocialOomph.com. The transition to the new name takes place over the weekend of August 29th and 30th. To date TweetLater has been focusing on providing productivity solutions for Twitter users. They decided to change their name to allow for future [...]]]></description>
			<content:encoded><![CDATA[<p><strong> </strong><img class="alignleft size-full wp-image-172" title="tweetlaterlogo" src="http://imnewsdesk.com/wp-content/uploads/2009/08/tweetlaterlogo.jpg" alt="tweetlaterlogo" width="100" height="99" />From Monday, August 31st, 2009, TweetLater.com will be no more and will be known as SocialOomph.com.</p>
<p>The transition to the new name takes place over the weekend of August 29th and 30th.</p>
<p><strong></strong><br />
To date TweetLater has been focusing on providing productivity solutions for Twitter users. They decided to change their name to allow for future expansion into other social media solutions, and to ensure that their brand does not conflict with any current or future legal rights of the Twitter organization.</p>
<p>A spokesman from TweetLater said &#8220;This is an unsolicited, proactive and preemptive action on our side&#8221;.</p>
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		<title>Weekly Email Marketing Tips On iTunes</title>
		<link>http://imnewsdesk.com/news/weekly-email-marketing-tips-on-itunes/</link>
		<comments>http://imnewsdesk.com/news/weekly-email-marketing-tips-on-itunes/#comments</comments>
		<pubDate>Thu, 27 Aug 2009 21:54:09 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing campaigns]]></category>
		<category><![CDATA[industry guests]]></category>
		<category><![CDATA[internet radio broadcaster]]></category>
		<category><![CDATA[Jon Fondy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[own marketing]]></category>
		<category><![CDATA[radio]]></category>
		<category><![CDATA[radio broadcast]]></category>
		<category><![CDATA[WebmasterRadio]]></category>

		<guid isPermaLink="false">http://imnewsdesk.com/?p=165</guid>
		<description><![CDATA[WebmasterRadio.FM a business to business internet radio broadcaster is now uploading weekly hints and tips for email marketing to iTunes. The email marketing strategies series called Inboxed is now uploaded to iTunes every week. The WebmasterRadio.FM show outlines how marketers can deliver email marketing campaigns more effectively,  it is aimed primarily at online business involved [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-168" title="wmr-logo" src="http://imnewsdesk.com/wp-content/uploads/2009/08/wmr-logo.jpg" alt="wmr-logo" width="190" height="98" /><a href="http://www2.webmasterradio.fm" target="_blank">WebmasterRadio.FM</a> a business to business internet radio broadcaster is now uploading weekly hints and tips for email marketing to iTunes.</p>
<p>The email marketing strategies series called Inboxed is now uploaded to iTunes every week.</p>
<p>The WebmasterRadio.FM show outlines how marketers can deliver email marketing campaigns more effectively,  it is aimed primarily at online business involved in operating their own marketing strategies.</p>
<p>&#8220;We cover topics for the advanced marketer as well as the novice or beginner.&#8221; Said show Host Jon Fondy.</p>
<p>Fondy went on to say: &#8220;Our expert industry guests provide informative real time tips on legal Issues, list management, marketing for the retail establishment and more&#8221;.</p>
<p>WebmasterRadio.FM is a business to business organisation that tries to bring the business community together to work on issues through the medium of radio broadcast.</p>
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		<title>OFT Commisions Online Advertising Study</title>
		<link>http://imnewsdesk.com/news/oft-commisions-online-advertising-study/</link>
		<comments>http://imnewsdesk.com/news/oft-commisions-online-advertising-study/#comments</comments>
		<pubDate>Sun, 23 Aug 2009 09:00:18 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[body]]></category>
		<category><![CDATA[Clayton]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[consumer groups]]></category>
		<category><![CDATA[Heather Clayton]]></category>
		<category><![CDATA[independent uk]]></category>
		<category><![CDATA[market]]></category>
		<category><![CDATA[market group]]></category>
		<category><![CDATA[observance]]></category>
		<category><![CDATA[Online]]></category>
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		<category><![CDATA[UK]]></category>
		<category><![CDATA[voluntary action]]></category>

		<guid isPermaLink="false">http://imnewsdesk.com/?p=162</guid>
		<description><![CDATA[Research is to be done by an independent UK body into the online advertising market and its impact on consumers. The Office of Fair Trading will be looking into how ecommerce and pricing practices affect customers, as well as the use of personal data in campaigns focusing particularly on information taken from observance of users&#8217; [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-161" title="oft-logo" src="http://imnewsdesk.com/wp-content/uploads/2009/08/oft-logo.jpg" alt="oft-logo" width="125" height="29" />Research is to be done by an independent UK body into the online advertising market and its impact on consumers.</p>
<p>The Office of Fair Trading will be looking into how ecommerce and pricing practices affect customers, as well as the use of personal data in campaigns focusing particularly on information taken from observance of users&#8217; online activities.</p>
<p>Aimed at encouraging an industry code of practice and any voluntary action on the part of firms as a result of the work, the market study could lead to recommendations being made by the COI to sector regulators or the UK government.</p>
<p>Senior director of the OFT&#8217;s consumer market group Heather Clayton has asked for consumer groups, businesses and organisations to suggest areas to focus on.</p>
<p>Clayton said:</p>
<blockquote><p>&#8220;The way that businesses advertise and price goods and services constantly evolves and we need to keep up to date on how consumers view these adverts&#8221;.</p></blockquote>
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		<item>
		<title>ITV Sells Friends Reunited At Loss Of £150M</title>
		<link>http://imnewsdesk.com/news/itv-sells-friends-reunited-at-loss-of-150m/</link>
		<comments>http://imnewsdesk.com/news/itv-sells-friends-reunited-at-loss-of-150m/#comments</comments>
		<pubDate>Thu, 06 Aug 2009 07:32:09 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Britain]]></category>
		<category><![CDATA[company]]></category>
		<category><![CDATA[dancing on ice]]></category>
		<category><![CDATA[dc thomson]]></category>
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		<category><![CDATA[findmypast]]></category>
		<category><![CDATA[Ice]]></category>
		<category><![CDATA[independent television]]></category>
		<category><![CDATA[ITV]]></category>
		<category><![CDATA[Michael Grade]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[television company]]></category>
		<category><![CDATA[today]]></category>
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		<guid isPermaLink="false">http://imnewsdesk.com/?p=142</guid>
		<description><![CDATA[The leading UK independent television company ITV today announced the sale of the once high-flying website Friends Reunited for £25m in cash. The site, which ITV acquired for £175m in 2006 and has lost market share to the likes of Facebook, is being acquired by DC Thomson-owned Brightsolid, the owner of genealogy website Findmypast.com. That [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-143" title="ITV_logo" src="http://imnewsdesk.com/wp-content/uploads/2009/08/ITV_logo.jpg" alt="ITV_logo" width="127" height="88" />The leading UK independent television company ITV today announced the sale of the once high-flying website <a href="http://www.friendsreunited.co.uk/">Friends    Reunited</a> for £25m in cash.</p>
<p>The site, which ITV acquired for £175m in 2006 and has lost market share to    the likes of Facebook, is being acquired by DC Thomson-owned Brightsolid,    the owner of genealogy website Findmypast.com.</p>
<p>That was the only bad news for ITV today as they also reported a pre-tax loss of £105m in the first six months of 2009 as    revenues fell 12pc to £909m.</p>
<p>Despite the success of shows such as Dancing On Ice and Britain&#8217;s Got Talent, the recession sent the ITV&#8217;s advertising revenues down 12pc, with revenues    generated from its TV channels falling 15pc. Michael Grade, the company&#8217;s    executive chairman, has responded to the downturn by cutting costs and ITV    said today that it&#8217;s on track to cut costs by £155m this year.</p>
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		<title>Google to Acquire On2 Technologies for $106.5 million</title>
		<link>http://imnewsdesk.com/news/google-to-acquire-on2-technologies-for-106-5-million/</link>
		<comments>http://imnewsdesk.com/news/google-to-acquire-on2-technologies-for-106-5-million/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 13:02:25 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[agreement]]></category>
		<category><![CDATA[brightcove]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[google inc]]></category>
		<category><![CDATA[Inc]]></category>
		<category><![CDATA[on2 technologies inc]]></category>
		<category><![CDATA[sun microsystems]]></category>
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		<category><![CDATA[video]]></category>
		<category><![CDATA[video compression technology]]></category>

		<guid isPermaLink="false">http://imnewsdesk.com/?p=137</guid>
		<description><![CDATA[On2 Technologies, Inc. and Google Inc.jointly announced today that they have entered into a definitive agreement under which Google will acquire On2, a leading developer of video compression technology. Under the terms of the agreement, each outstanding share of On2 common stock will be converted into $0.60 worth of Google class A common stock in [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-139" title="On2_logo" src="http://imnewsdesk.com/wp-content/uploads/2009/08/On2_logo.jpg" alt="On2_logo" width="190" height="111" />On2 Technologies, Inc. and Google Inc.jointly announced today that they have entered into a definitive        agreement under which Google will acquire On2, a leading developer of        video compression technology. Under the terms of the agreement, each        outstanding share of On2 common stock will be converted into $0.60 worth        of Google class A common stock in a stock-for-stock transaction. The        transaction is valued at approximately $106.5 million.</p>
<p>On2 creates advanced video compression technologies        that power the video in today’s leading desktop and mobile applications        and devices; and its customers include Adobe, Skype, Nokia, Infineon, Sun        Microsystems, Mediatek, Sony, Brightcove, and Move Networks.</p>
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		<title>Truth In Advertising?</title>
		<link>http://imnewsdesk.com/news/truth-in-advertising/</link>
		<comments>http://imnewsdesk.com/news/truth-in-advertising/#comments</comments>
		<pubDate>Tue, 04 Aug 2009 14:24:40 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[admire]]></category>
		<category><![CDATA[advert]]></category>
		<category><![CDATA[advertisement]]></category>
		<category><![CDATA[course]]></category>
		<category><![CDATA[niche]]></category>
		<category><![CDATA[niche market]]></category>
		<category><![CDATA[smile]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[ugly]]></category>
		<category><![CDATA[unconventional taste]]></category>

		<guid isPermaLink="false">http://imnewsdesk.com/?p=130</guid>
		<description><![CDATA[You have to admire the truth in this advertisement. Unless of course they are targeting a specific niche market for people with an unconventional taste in &#8220;beauty&#8221;? Whatever the reasons behind this advert, it certainly provokes a smile!]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-131" title="3 ugly" src="http://imnewsdesk.com/wp-content/uploads/2009/08/3-ugly.jpg" alt="3 ugly" width="298" height="282" />You have to admire the truth in this advertisement. Unless of course they are targeting a specific niche market for people with an unconventional taste in &#8220;beauty&#8221;?</p>
<p>Whatever the reasons behind this advert, it certainly provokes a smile!</p>
]]></content:encoded>
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		<title>Skype Under Threat Of Closure</title>
		<link>http://imnewsdesk.com/news/skype-under-threat-of-closure/</link>
		<comments>http://imnewsdesk.com/news/skype-under-threat-of-closure/#comments</comments>
		<pubDate>Fri, 31 Jul 2009 07:58:23 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[alternative software]]></category>
		<category><![CDATA[eBay]]></category>
		<category><![CDATA[founders of the internet]]></category>
		<category><![CDATA[internet telephony service]]></category>
		<category><![CDATA[janus friis]]></category>
		<category><![CDATA[Joltid]]></category>
		<category><![CDATA[Niklas Zennstrom]]></category>
		<category><![CDATA[Skype]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://imnewsdesk.com/?p=121</guid>
		<description><![CDATA[Skype, the market leading VoIP service may be closed down due to a licensing dispute with the founders of the internet telephony service. With over 40 million active daily users around the world who use Skype for business or to keep in touch with friends and far-flung relatives. The loss of the Skype service, which [...]]]></description>
			<content:encoded><![CDATA[<p><!-- cN-headingPage --><img class="alignleft size-full wp-image-122" title="Skype_logo" src="http://imnewsdesk.com/wp-content/uploads/2009/07/Skype_logo.jpg" alt="Skype_logo" width="100" height="44" />Skype, the market leading VoIP service may be closed down due to a licensing dispute with the  founders of the internet telephony service.</p>
<p>With over 40 million active daily users around the world who use Skype for business or to keep in touch with friends and far-flung relatives. The loss of the Skype service, which carries about 8 per cent of all international voice traffic, would have a major impact on global communications.</p>
<p>eBay the online auction powerhouse bought Skype from entrepreneurs Niklas Zennstrom and Janus Friis for $US2.6 billion in 2005, but this did not include a core piece of peer-to-peer communications technology that powers the software.</p>
<p>eBay has since been licensing the technology from the founders’ new company, Joltid, but the pair recently decided to revoke the licensing agreement.</p>
<p>The matter is now the subject of a legal battle in the English High Court of Justice, with eBay trying to force Joltid to let it continue using the technology.</p>
<p>eBay said in no uncertain terms that if it lost the right to use the software it would most likely have to shut Skype down. The company also said it was working on developing ‘‘alternative software’’ to that licensed through Joltid, but this ‘‘may not be successful, may result in loss of functionality or customers even if successful, and will in any event be expensive’’.</p>
<p>‘‘If Skype was to lose the right to use the Joltid software as the result of the litigation, and if alternative software was not available, Skype would be severely and adversely affected and the continued operation of Skype’s business as currently conducted would likely not be possible,’’ eBay wrote.</p>
<p>In the filing eBay also said that, even if it was successful in developing alternative software, the technical challenge of assuring backward compatibility with older versions of Skype’s technology ‘‘may be difficult to overcome’’.</p>
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