Credit Crunch Honeymoon?
Budget hotel chain Premier Inn seems to be taking advantage of the current credit crunch by offering a £58 ($96) honeymoon deal in an effort to tap into an underutilised leisure market.
Premier Inn’s special offer, which is about $5,000 cheaper than the average honeymoon package, comes after the company–which usually caters to business travelers–found in its own research that 73% of newlyweds are stressed about the cost of their postwedding break, with 52% planning to shun a honeymoon altogether this year in order to save money.
The deal provides the newlyweds with two nights stay, including dinner, bed and breakfast, rose petals with a bottle of sparkling wine, strawberries, luxury chocolates, a spa hamper, glamorous nightwear and deals on some sightseeing trips and excursions.
Premier Inn, which is owned by Britain’s largest budget hotel operator Whitbread, usually provides deals for business travelers, but the company said on Friday it wants to “replicate this success in the leisure market.” “This promotion for honeymooners, together with larger scale deals like our £29 ($48) Premier Inn rooms offer, are designed to appeal specifically to those price-conscious families, couples and friends who want to take a short break holiday in the U.K.,” said Tabitha Aldrich-Smith, communications director at Whitbread.
We are wondering just how memorable a honeymoon at a Premier Inn will be? It’s not the kind of honeymoon that many will want to tell their children and grandchildren about!
