IM Newsdesk » business

O2 Marketing Department To Shrink

Editor — Sun, 01 Nov 2009 17:53:46 +0000

O2 is likely to lose 10% of its marketing staff when it implements its plan to merge a number of divisions, as they seek to streamline the structure of their marketing division.

O2 is also planning to purchase Be Broadband. The strong Be Broadband brand is likely to be retained to take advantage of its current market reach.

The marketing of the products will be brought into the SME, broadband, consumer and corporate mobile teams by way of the mobile network operator.

Sally Cowdry, the marketing director, said that, though O2 is gaining in the broadband market, the market is still a challenging one. Change is one of the only few constants and they have to evolve, said Cowdry. She added that they have moved into offering multi-products and that the changes that they are making are such that they will align themselves to these multi-products.

As far as the mobile phone part is considered, the Pay As You Go and contract marketing teams will be brought in as a single division during restructuring and, rather than focusing on the package that the customers purchase, the focus of marketing will be on particular segments of the market.

They have set November as the month for completing their restructuring and Cowdry said that the staff affected by the restructuring can apply for the newly created roles.

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Weekly Email Marketing Tips On iTunes

Editor — Thu, 27 Aug 2009 21:54:09 +0000

WebmasterRadio.FM a business to business internet radio broadcaster is now uploading weekly hints and tips for email marketing to iTunes.

The email marketing strategies series called Inboxed is now uploaded to iTunes every week.

The WebmasterRadio.FM show outlines how marketers can deliver email marketing campaigns more effectively, it is aimed primarily at online business involved in operating their own marketing strategies.

“We cover topics for the advanced marketer as well as the novice or beginner.” Said show Host Jon Fondy.

Fondy went on to say: “Our expert industry guests provide informative real time tips on legal Issues, list management, marketing for the retail establishment and more”.

WebmasterRadio.FM is a business to business organisation that tries to bring the business community together to work on issues through the medium of radio broadcast.

The Challenge Of The Online Business

Editor — Fri, 10 Jul 2009 23:53:40 +0000

In the current economic climate, the internet is becoming the most popular place to start a home based business. The task of getting visitors to their websites continues to be the most challenging task of any online business owner. The webmaster then has the additional challenge of converting that traffic into sales, but finding targeted traffic is probably the most demanding part of running a business.

Most savvy internet marketing experts know that video marketing is one of the most popular ways to create a professional image on the internet, but most importantly it is to get tons of highly targeted traffic to your website. That’s because video marketing and Youtube marketing is like having commercials placed all over the internet. If you really know what you are doing, your videos can show up in the tops of search engines and get you a lot of exposure online.