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O2 Marketing Department To Shrink

By Editor

O2 is likely to lose 10% of its marketing staff when it implements its plan to merge a number of divisions, as they seek to streamline the structure of their marketing division. O2 is also planning to purchase Be Broadband. The strong Be Broadband brand is likely to be retained to take advantage of its... »

OFT Commisions Online Advertising Study

By Editor

Research is to be done by an independent UK body into the online advertising market and its impact on consumers. The Office of Fair Trading will be looking into how ecommerce and pricing practices affect customers, as well as the use of personal data in campaigns focusing particularly on information taken from observance of users’... »

 

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