O2 Marketing Department To Shrink

Editor — Sun, 01 Nov 2009 17:53:46 +0000

O2 is likely to lose 10% of its marketing staff when it implements its plan to merge a number of divisions, as they seek to streamline the structure of their marketing division.

O2 is also planning to purchase Be Broadband. The strong Be Broadband brand is likely to be retained to take advantage of its current market reach.

The marketing of the products will be brought into the SME, broadband, consumer and corporate mobile teams by way of the mobile network operator.

Sally Cowdry, the marketing director, said that, though O2 is gaining in the broadband market, the market is still a challenging one. Change is one of the only few constants and they have to evolve, said Cowdry. She added that they have moved into offering multi-products and that the changes that they are making are such that they will align themselves to these multi-products.

As far as the mobile phone part is considered, the Pay As You Go and contract marketing teams will be brought in as a single division during restructuring and, rather than focusing on the package that the customers purchase, the focus of marketing will be on particular segments of the market.

They have set November as the month for completing their restructuring and Cowdry said that the staff affected by the restructuring can apply for the newly created roles.

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