Tag Archive
O2 Marketing Department To Shrink
O2 is likely to lose 10% of its marketing staff when it implements its plan to merge a number of divisions, as they seek to streamline the structure of their marketing division. O2 is also planning to purchase Be Broadband. The strong Be Broadband brand is likely to be retained to take advantage of its... »
OFT Commisions Online Advertising Study
Research is to be done by an independent UK body into the online advertising market and its impact on consumers. The Office of Fair Trading will be looking into how ecommerce and pricing practices affect customers, as well as the use of personal data in campaigns focusing particularly on information taken from observance of users’... »
OXO Cube Gets £2Million X Factor Makeover
At a cost of £2,000,000 Premier Foods is transforming the traditional OXO cube into an X. The launch of the X-shaped cube will be backed by a new pack design and an extensive marketing campaign. This will be themed around the X Factor, asking the question: ‘Has your family got the Oxo Factor?’ Running across press... »
Targeting Teens?
This week UK mobile phone operator O2 unveiled a mass roll-out of a new “pre-pay” Visa card for teenagers, beginning this summer. It’s targeting children as young as 13 with the card, which it expects to replace traditional pocket money. The pre-paid card is called “Load & Go” and it’s a Visa card, identical to... »
Business News
- First London. Now the rest of Britain? - Independent
- The business on...Alan Brown, Chief executive, Rentokil Initial - Independent
- Bradford & Bingley in profit - Independent
- On the run since 1993, Asil Nadir will finally face trial for £34m theft - Independent
- BA takes £250m hit from ash and strikes - Independent
- TalkTalk to launch its own-brand mobile services after deal with Vodafone - Independent